I’m lovin’ it!

Live from McDonalds, in HSR Layout in Bangalore. Folks, the super-sizing of India is well under way. It’s about 1 pm, as we enter the newly opened (well, 3 months back)McDonalds, walking past a mute and vaguely disturbing figurine of Ronald McDonald at the door.

Once inside, we are greeted instantly by a bedlam of loud conversations, juvenile shrieks and employees taking orders. Adding to the decibel levels is a raucous Sunidhi Chauhan bhangra beat over the speakers. Amazingly, the place is chock full. McDonalds – a lunch destination choice? You could have knocked me down with a McAloo tikki. What’s next? Wedding receptions at McDonalds?

It’s my daughter’s birthday treat for a few of her classmates. As they find themselves a separate table, avoiding parental proximity, I wander over to the other side. The place is a veritable zoo. As people fall over each other to order Maharajah McChickens and paneer salsa wraps, it occurs to me that the super-sizing of the Indian version of homo sapiens is well under way. Families, bachelors, school girls and grand parents – they are all here, helping themselves to happy meals and large cokes.

India is chugging at 10% GDP growth and also getting fries with that. Are you lovin’ it yet?

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