For Richer or For Poorer

For Richer or For Poorer

The evolution of V-day from its 12th century pagan origins (as the Roman fertility festival of Lupercalia) through its Christianization by the semi-heroic figure of St. Valentine (who secretly and illegally married off lovers and paid with his head) into its modern avatar of a blockbuster Hallmark holiday is mind boggling. What and who did the trick?