July 11, 2011

Google+ versus Facebook

Google+ is out. In limited trials. So is it a facebook killer?  If you are not familiar with limited trials in the tech world, think of it as letting a select few people watch a movie premiere, so you can change the ending (if that’s possible) and also drum up publicity in advance of releasing to hoi polloi.

Since we move  around in the mysterious cognoscenti circles of the tech world (ahem), we received an invite  to check out the new social network from Google. Here are some first impressions.

The worlds don’t collide on Google+

Your family, friends, neighbors, the guy you met yesterday, the gal you have never met ever and your pet are all treated as equals on Facebook.  Let’s face it. Each of us has different worlds that we’ve created. From the world of family to relatives through acquaintances to people we simply transact with. Having them all in one network has never made sense. (But, that never stopped Facebook from acquiring 750million users, of which 200M+ login every day!) The worlds don’t collide in Google+. It lets you create umpteen number of “Circles” and create different worlds in which you can drop family, friends, acquaintances and relative strangers of various hues. This means that you can share certain things with only family and none others, and so on. This is how the real world networks work. This is definitely a plus.

Score: +1 point

Google+ is a one stop shop

It combines Facebook, Twitter, Email, Groups and a sophisticated private Chat room with video called “Hangout” in one place. None of this is radically new. With Google+, you can do it all in one place, and enjoy the convenience of having all your contacts in one place. In the tech world, they call this a ‘one stop shop’. Now, let’s think about it. Do we really want a one stop shop for fun things like social networking? Do you really like to eat at the same restaurant every time you go out? And, would you want to order Alu Paratha and Paneer Butter Masala from a guy named Madurai Murugan?

Score: -1 point

Google+ vs Facebook: Post office versus Disneyland

Google’s user interface has always been simple and minimal. Which makes it perfect for transactions like email and search. Not for fun activities like checking out your nephew’s first birthday pictures and idle gossip twittering among friends. The difference between Google+ and Facebook/Twitter experiences is the one between going to a post office and an outing in Disneyland.

Score: -1 point

Verdict

Final Score: -1 out of 3.  Time will tell if the world really needs another social network, that too from Google. In the battle between convenience and coolness, the latter often wins. Especially when teenagers and 20-somethings are involved.  This is a winner takes all game. There is no room for a number 2 in social networks. Zuckerberg can rest easy because he may have already won the game. If anyone has cause for mild worry, it’s probably Twitter at the moment.

If you are on Google+ or have been reading about it, do write and let us know what you think in the comments section.

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